Your Brain’s Health Is In Your Hands

 

Latino Alzheimer’s Coalition For Advocacy, Research and Education (LA CARE) Announces Support for Initiative to Promote Brain Health and Reduce Cognitive Decline in Illinois

 

Latino Alzheimer’s Coalition For Advocacy, Research and Education (LA CARE), in collaboration with the Illinois Department of Public Health and the Alzheimer’s Association Illinois Chapter, announces the launch of the Illinois Brain Health Project, a groundbreaking public health initiative designed to educate Illinoisans about the importance of brain health. This comprehensive campaign focuses on reducing cognitive decline by addressing modifiable risk factors and promoting healthy lifestyle practices, with a particular emphasis on reaching diverse, underserved, and higher-risk communities.

Many people overlook or neglect their brain health until they experience cognitive decline, not realizing that simple, everyday actions can help keep their brains healthy. This campaign is designed to educate local Illinois communities on the easy, everyday actions that can support brain health—like physical activity, quality sleep, and cognitive activity—that are within everyone’s reach, no matter their circumstances. The goal is to make brain health accessible and stress-free, so you can care for your brain without feeling overwhelmed. The campaign will launch with digital ads and a website: www.yourbrainwillthankyou.com.

Key Partners of the Illinois Brain Health Project

LA CARE is part of a planning committee convened by the Alzheimer’s Association of subject matter experts to inform the vision, strategy, and execution of the project. Organizations represented include:

AARP Illinois, Bright Star Community Outreach, Chicago Department of Family & Support Services, Chicago Urban League, CRIS Healthy Aging, Egyptian Area Agency on Aging, Enlace Chicago, Illinois Department on Aging, Illinois Public Health Association, Latino Alzheimer’s Coalition For Advocacy, Research and Education (LA CARE), The Midwest Roybal Center for Health Promotion and Translation | University of Illinois Chicago, National Association of Hispanic Nurses, Illinois OSF HealthCare, Rush University Medical Center, and SHARE Network.

The initiative will rely on partnerships with these organizations to ensure effective and equitable outreach. All materials will be available in Spanish as well.

Advancing Brain Health Across Illinois

The Illinois Brain Health Project underscores the commitment of the Alzheimer’s Association Illinois Chapter and the Illinois Department of Public Health to addressing health disparities and supporting the well-being of underserved populations. By leveraging evidence-based strategies and fostering collaboration among health experts and community-based organizations, this initiative aims to create lasting change in brain health education and risk reduction.

For more information, contact Olivia Matongo at illinoisbrainhealth@alz.org.

The Illinois Brain Health Project is supported by a grant from the Illinois Department of Public Health and by the Centers for Disease Control and Prevention and the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $500,000 with 42% of funding devoted to this project by CDC/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by CDC/HHS, or the U.S. Government.